AT&T Digital Life
Product Site and a suite of videos to launch a home security and automation product from AT&T. Lifestyle scenarios guide users through household benefits toward a customized purchase.
Built to introduce a new product to a broad national audience, the website takes an editorial approach that delivers unique interactive experiences and multiple takeaways on every page.
Lifestyle narratives guide site vistors through the full potential of home automation. A series of videos illustrate unique product applications and a custom configurator helps customers find a package that fits their life–and their home.
Day in the life footage and motion-tracked elements illustrate when and where the product is used.
The product configurator allows Digital Life to provide customized solutions that would appeal to a wide demographic while increasing awareness of the full range of add-ons offered.